01
Tell us about you
Age, height, weight, target, activity, and what you want — bulk, cut, or both. Two minutes, digits only.
Weight 82 kg
Target 74 kg
Goal 🔥 Losing fat
The Mood Movement · Kuwait → the world
Food changes how you feel. We made it change your life.
One intelligent ecosystem: AI that plans every meal around your body, chefs who cook it, and coins you mine with your own footsteps. Discipline, made addictive.
Free to start · iPhone app + web · Built in Kuwait 🇰🇼
0kcal — a target computed for your body, not an average
0chef menus — Keto to Kuwaiti, macro-counted
0steps = 1 MOOD Coin, verified on-chain
24/7AI nutritionist in your pocket
Why every diet you tried has failed
Diets treat you like a spreadsheet.
You are not a spreadsheet.
📉
Calorie apps count.
They tell you what you ate. They never tell you what to do next — so motivation dies in a week.
🥗
Meal plans assume.
A PDF written for everyone fits no one. Your body, your mood, your schedule — ignored.
🎯
Willpower runs out.
Discipline that isn't rewarded is punishment. Nobody sticks with punishment.
MOOD was built on one idea: what you eat controls how you feel — and how you feel decides whether you continue.
MOD
Not a calorie app. Not a fitness app. Not a recipe app.
An intelligent lifestyle ecosystem.
🧠 AI BrainKnows your body. Plans every meal. Answers at 3am.
👨🍳 Smart KitchenChefs cook your exact macros. Delivered chilled, daily.
🪙 Coin EconomyYour steps mint real on-chain coins. Spend them on real things.
📊 Living PlanChange your weight, your goal, your deficit — everything recalculates instantly.
How MOOD works
Three minutes to a plan
that took science decades.
02
The AI builds your day
Your BMR is computed with the same equation dietitians use — then turned into calories, macros, steps, and a burn target. Shown, not hidden.
10×82 + 6.25×175 − 5×28 + 5
↓
2,569 kcal to maintain · 2,069 to transform
03
Live it. Earn it.
Check in meals, snap your plate for instant AI macros, watch your daily objective tick upward in real time — and mine coins with every step.
🍽️ Breakfast checked +520 kcal
👟 7,432 steps 0.74 coins pending
📈 Objective 68.42%
The AI
Point your camera at lunch.
Know everything.
Snap any plate and MOOD's AI identifies the dish and estimates calories, protein, carbs and fat — logged in seconds, counted toward your day. Every plan, even the free one.
- 📸 Photo → macros — no barcode, no searching, no typing
- ✨ One-tap meal swaps — don't like today's lunch? The AI replaces it inside your calorie budget
- 💬 Coach Sarah — a nutritionist who read your whole day before answering
🥘
Chicken Machboos
612 kcalP 41gC 68gF 18g
✓ added to today
Smart Food
Your macros. Cooked by humans,
delivered chilled.
Subscribe and our central kitchen prepares your entire day — 3 meals, 2 snacks — matched to your plan. Or go virtual and cook from the same chef-built recipe books.
🚚 Kitchen Delivery
A chilled box at your door, every day. Freeze deliveries when you travel — frozen days extend your plan automatically.
📄 Virtual Plan
The full recipe book for your menu, delivered instantly. Cook at home with exact portions and macros.
M
👟
🎁
🛍️
MOOD Coins
Your steps are worth something now.
Every 10,000 steps mints one MOOD Coin — a real token, verified on a public blockchain, in a wallet created just for you. No crypto knowledge needed. No gas fees. Just walk.
- 🪙 Mine by moving — steps convert automatically, 2× on Platinum
- 🎟️ Spend on real things — vouchers, gear, discounts in the Marketplace
- 🎁 Gift 50 coins to a friend — you both earn a bonus when they join
Every mint has a public transaction hash. Trust, verifiable.
Your body, in numbers you'll actually read
Everything connects.
Nothing goes stale.
❤️ Health app native
Steps, heart rate and real burned energy flow straight from Apple Health — refreshed every 30 seconds.
📉 Weight trends
Log your weight in one tap. Watch a 30-day curve form. Your calorie plan re-computes with every entry.
💧 Water & mood
Eight glasses, five faces. Small rituals, tracked beautifully — because mood is the metric that predicts all others.
🎛️ You hold the dials
Set your own calorie deficit and step goal. The entire chain — targets, macros, objectives — reshapes instantly.
Gamification
Discipline, but it feels like winning.
🍬7-Day No Sugar+50 coins
👟10K Steps Streak+20 coins
💧Hydration Hero+30 coins
Community challenges with real coin rewards. Streaks you won't want to break. Progress you can feel.
Choose your plan
Start free. Upgrade when you're ready to transform.
Basic
Free
- AI photo food logging
- BMR & calorie calculator
- Water tracker & mood notes
- Community challenges
MOST POPULAR
Gold
KD 4.99 / mo
- Everything in Basic
- AI meal plans & one-tap swaps
- Chef recipe plan — 9 menus
- Weekly plan PDF, automatic
Platinum
KD 9.99 / mo
- Everything in Gold
- Personal coach chat 24/7
- Smartwatch analytics
- 2× MOOD Coin earnings
Meal delivery subscriptions from KD 12 / week · KNET, cards & Apple Pay
Where the Movement goes
This is chapter one.
Now
iPhone app, AI nutrition, Smart Food kitchen, on-chain coins, marketplace — live in Kuwait.
Next
Android, Arabic-first experience, restaurant partners honouring your macros, corporate wellness programs.
Beyond
Wearables, coins as a regional wellness currency, and a healthier Gulf — one plate, one walk at a time.
Early community voices (beta program, illustrative)
"The first app that told me what to do next, not just what I did wrong."— Fatima, beta tester
"I walk to the coffee shop now instead of driving. I'm literally mining coins."— Yousef, beta tester
"Changed my deficit, and the whole plan just… rearranged itself. Felt like magic."— Dana, beta tester
For partners & investors
Build the healthy economy with us.
Restaurants that serve macro-true meals. Gyms that reward steps with coins. Brands in the Marketplace. Healthcare programs with measurable adherence. One ecosystem, many doors in.
Questions, answered
Is MOOD free?
Yes — Basic is free forever: AI photo logging, your personal calorie plan, water and mood tracking, and community challenges. Gold and Platinum unlock AI meal planning, chef menus, and coaching.
How do MOOD Coins work?
Every 10,000 steps you take mints 1 MOOD Coin to a wallet created automatically for you, recorded on a public blockchain. Spend coins on vouchers and products in the Marketplace, or gift them to friends. No crypto experience needed.
What is Smart Food delivery?
Our central kitchen cooks your full day — 3 meals and 2 snacks matched to your calculated macros — and delivers it chilled, daily. Traveling? Freeze your subscription with 24 hours' notice and the days are added back at the end.
How accurate is the calorie plan?
Your targets are computed with the Mifflin-St Jeor equation — the standard used by dietitians — from your real body data, then adjusted for your goal. And we show the working, not just the number.
Does it work with Apple Health?
Natively. Steps, heart rate and Active Energy Burned flow directly from the Health app, refreshed every 30 seconds, and drive your daily objective and coin mining.
Where is MOOD available?
Kuwait first — app and Smart Food delivery — with the web experience available everywhere at admin.moodkw.com. The region is next.
The Movement starts
with a meal.
Your plan takes three minutes. Your first coin takes a walk.
iPhone app available for beta testers · TestFlight invitations rolling out